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Possible new owners for Field and Stream


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  • bushbound changed the title to Possible new owners for Field and Stream
11 minutes ago, Splitear said:

Just looking at their website, it seems like they are going back to focus more on outdoor writing rather than being a retailer. 

The company had two fronts. Retail/branding/licensing and the publication and journalism. Sounds like they bought both.

It’s going to be an uphill slog to be profitable but if anything they have a passion for it so that’s probably the best cases scenario they bought it.

F&S was certainly formative in my younger years getting that magazine in the mail. Branding and licensing should be the money maker. I’d be going to Ruger or key large partners and getting names on models that can be flagship marketing focuses. Retail itself is low margin so they’d be better off acting like Browning’s ownership group does. 

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13 hours ago, Bucksnbows said:

I grew up reading Sports Afield and Field & Stream magazines. And F&S had some decent gear when they were part of Dick’s. Hopefully their new venture is successful. 

Sports Afield was sold and rebranded about 2005. 

It's outstanding with very good writers/contributors.

But it's geared towards international hunting and more for travelling hunter looking to go around N. American then just whitetails in general.

I know quite a few hunters who have had articles published.

 

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Their gear was affordable when I was first starting out. Far from great quality, but if you need a warmish camo rain jacket last minute, they had a solution. I think the garment market is saturated and no need for another player there. Would be interesting if they went the meateater route though. Form a brand, use that to push a narrative and sell some apparel along the way.

Morgan seems to be pretty blue collar. Church I don't have figured out, has some pretty liberal views and he's one of my favorite artists, but not a whole lot of hunting and fishing in his songs. I generally feel like there's the sitka's/first-lite more hardcore dedicated group and the bass-pro/cabelas more mainstream/casual. What niche would they fill or go after with that star power?

Edited by Belo

"Do unto others as you would have them do unto you"

Luke 6:31 and Matthew 7:12

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5 minutes ago, Belo said:

Their gear was affordable when I was first starting out. Far from great quality, but if you need a warmish camo rain jacket last minute, they had a solution. I think the garment market is saturated and no need for another player there. Would be interesting if they went the meateater route though. Form a brand, use that to push a narrative and sell some apparel along the way.

Morgan seems to be pretty blue collar. Church I don't have figured out, has some pretty liberal views and he's one of my favorite artists, but not a whole lot of hunting and fishing in his songs. I generally feel like there's the sitka's/first-lite more hardcore dedicated group and the bass-pro/cabelas more mainstream/casual. What niche would they fill or go after with that star power?

The real power is in the money behind the two guys. Highly doubt they have much actual $ in it comparatively to the people behind the scenes. It’s hidden in the language and that is going to be the important stuff. MeatEater as a branding company got going truly with the influx of funding from the anti 2A guy. If F&S has that kind of financial backing they could acquire the key brands to anchor - but my guess is they end up being more of a licensing front. You need an actual full time face for those branding umbrellas and those two are not going to be full time on it. 

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